ODCC Build Opportunity - April 2025

A strong strategic marketing approach connects business goals with targeted marketing efforts to stay competitive. It requires understanding the market, identifying the right audience, and delivering meaningful value. Tools like SWOT, PESTLE, and Ansoff Matrix help assess strengths, external influences, growth strategies, and potential risks, ensuring informed decision-making.

Once you complete your assigned reading for the week, answer the question below in 300 words or more. Post your discussion and ensure to respond in 150 words or more to at least two of your peers.

1. How can a company enhance its competitive advantage using a strategic marketing approach?

Explore the following information below to guide you in this assignment:

• Read chapters 3 & 4 – Strategic Marketing: Theory and Applications by Christina Hoon, et al.

·         Watch these YouTube videos to help you understand the topic:

1.       How to Create a Content Marketing Strategy by HubSpot Marketing: https://www.youtube.com/watch?v=DSOfPEyeMNg

2.      “Ansoff Matrix & SWOT”: https://www.youtube.com/watch?v=E0LZYvG60a8

Notes:

• Please refer to the Grading Rubric for all Written Assignments on the start here tab for this assignment.
• Initial discussion post is due by "Tuesday" at 11:59 PM EST and responses to two or more of your classmates are due by "Sunday" at 11:59 PM EST.
• To earn full points on the discussion forums each week, ensure you include one or more peer-reviewed scholarly journals to support your discussion.
• Citations and references must be formatted in APA 7th edition style 

All submissions will be reviewed by Turnitin to check for similarity to other sources. Refer to the syllabus for more information.